brandSMART™ is a turn-key, hassle-free marketing system that supercharges your marketing
efforts while continuously putting your name, products and services in front of
your prospects and customers. At the same time, brandSMART provides them with a
unique Family Healthcare Advisory Program called CareOptions® OnLine – COOL™ – a
valuable new benefit that families can use as their total health and wellness hub
throughout their entire lifetime.
brandSMART is a first-of-its-kind, value-based relationship marketing system that
will help you capture new prospects, gain customers and retain them.
With CareOptions’ extensive hub of information, tools and resources, your customers
and prospects could visit your CareOptions system daily! That adds up to major recognition
for your company, products and services with virtually no work on your part.
brandSMART uses a planned system of deploying automatic monthly emails to your recipients
to continue reminding them of your products and services while driving them back
to your company-branded CareOptions system. All emails will also be customized with
your company’s identity and logo, and will include space for you to include product
news, promotions, your photo, a link to your website and social media, a QR code
or whatever you wish! You can update your messaging anytime.
Each monthly email will highlight a different aspect of CareOptions to continuously
pique your target’s interest, encourage more visits to CareOptions, and therefore,
increase exposure to you, your services and brand.
Along with your target’s regular use of CareOptions, this steady repetition of your
name, products and services will keep your company in your recipients’ minds – in
a modest, unobtrusive manner – and foster the ongoing relationship between you and
them. And when they do have a need for your type of products and services, your
name and your company will be the one they remember.
Every time your prospects and customers use the CareOptions – and every time the
system automatically sends out monthly emails to your target – your name, brand
and messages become more memorable. Clearly, connecting with prospects and customers
through valuebased relationship marketing gives you a distinct advantage over your